Customer: Sailing Spot
Scope: To create an annual event that would generate publicity for the island and promote the sport of sailing locally.
Description of event: The event was designed on a match race basis to reduce logistics. 12 teams have been invited for the event and the race course has been set inside Aegina harbor to increase visibility and attract attention. Numerous apres sail events have been scheduled and a large scale marcomms plan has been deployed to ensure maximum exposure.
Sail+ role: End to end organisation and set up of the event.
Event website: –